BLUE IT IS!: LEATHEROLOGY AND RANK & STYLE TEAM FOR EVENT

By Lance Avery Morgan          Photography courtesy of Leatherology

Anyone who knows leather knows it can be difficult to create with five-star design. Rank & Style Founders Jamie Chandlee, Beth Zerdecki and Dalton Young welcomed Leatherology and brand founders, Rae Liu and David Liu, to Austin, with a private luncheon at Launderette. Pals of the trio gathered to celebrate the debut of Leatherology’s mobile Monogram Trunk–which is hitting the road this fall alongside the launch of their new fall colors.  

We really dig the designs in the brand’s new Electric Blue, which we are wild about, as well as an Austin-inspired print that honors the town’s spirit, were the first to launch on this debut leg of the brand’s roadshow. The Austin-inspired print is limited-edition and screened by hand, of course.

Throughout the gathering, guests were invited to customize a Leatherology accessory featuring the just-introduced print, while experiencing the brand’s new and exclusive mobile monogramming trunk. Leatherology, which is known for its high-quality leather bags and accessories, had a monogrammer onsite for guests to enjoy the brand’s process firsthand, while offering custom stamping and debossing of select items.

It was an interactive lunch since the founders of Leatherology, brother sister duo Rae Liu and David Liu, guided guests through the personalization process. As an homage to the brand’s new products, the host venue Launderette was decked out with Leatherology merchandise in one of the brand’s fall signature colors, Electric Blue. This direct-to-consumer brand is known for its superior personalization, down to the finest of details. Each of Leatherology’s designs (for both men and women) are personalized the old-school way­–from hand-pressed monograms using heated brass dies, to hand-painted lettering.

For more information on the chic Leatherology products, visit Leatherology.com.

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