“If I did not design my own men’s collection, I would have virtually my entire wardrobe made on Savile Row, says Austin native and designer Tom Ford who created the forward for the new tome, BESPOKE (Thames & Hudson, $40). And, we couldn’t agree more to a having a handmade anything, especially this definitive story of the tailors, customers, and clothes of Savile Row, the international destination and renowned epicenter of gentlemen’s style. It’s a must-visit whenever in London.

We love that the skilled tailors of Savile Row in London have expertly dressed kings, movie stars, rock legends, billionaires, and even a few regular guys. A Savile Row suit remains an enduring and highly individual symbol of the finest a man can buy. From its origins close to Britain’s main royal palaces, the Row has grown from clothing aristocrats to military men, and more recently it has been revitalized by a renewed appreciation of personalized, handmade goods and by a new generation of modern sartorialists.

“When I wrote BESPOKE: The Master Tailors of Savile Row, it was a love letter to the craft of bespoke tailoring and the culmination of an intense period of collaboration with the supremely talented ladies and gentlemen who work on and around the Row,” shares author James Sherwood in his preface to this new, compact edition that is a terrific read for any stylish man in Austin.

“Thanks to a sustained campaign of global exhibitions, BBC documentaries, and international press coverage, British bespoke is once again at the pinnacle of excellence” after a period of uncertainty and “fears that bespoke tailors might be priced out of the street they have called home since 1846.” James Sherwood is also the author of Fashion at Royal Ascot and The Perfect Gentleman.

The book unfolds through chronological themes, shot by photographer Guy Hills. This beautifully illustrated celebration brings together Savile Row’s highlights and low-lifes, the dramas and private tales, the suits and their accoutrements, the fabrics and the cuts, the history and future.

Henry Poole & Co. proves that traditional Savile Row can compete with Carnaby Street: models sent by Poole’s to San Francisco for British Fashion Week in 1971. Henry Poole & Co. archive

Each chapter charts a stage of the Row’s development and its contribution to men’s fashion and culture. Throughout the twenty-six profiles of today’s master tailors BESPOKE provides insight into what makes their work, relationships, and clothes so special. The book is finely detailed with reference sections on the anatomy and making of the perfect suit and we at ModXMan highly recommend it.

For more information, visit

[Photos courtesy of Thames and Hudson, by Guy Hill]



  1. Emily Turner
    April 24, 2018 / 9:08 am

    Hi there,

    We are promoting Savile Row in an upcoming article in our magazine – Savile Row Style Magazine, and wondered if we could use this image you have of the street to support our editorial piece?

    Please kindly let me know as soon as possible, and if we should credit this image to modxman if so.

    • modxman
      April 24, 2018 / 1:55 pm

      Of course – if you can credit and also, the book, Saville Row Style. Thanks!

    • modxman
      April 24, 2018 / 1:59 pm

      Apologies, typo on last note – the book is Bespoke: The Master Tailors of Savile Row by James Sherwood (Publisher:Thames & Hudson. THX!

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