Photography by Chris Caselli
ModXMan, Austin’s only platform catering to the stylish, affluent male market launched in high style at the rooftop deck of The Contemporary Austin – Jones Center Museum. Hosted by ModXMan founders Lance Avery Morgan, Rob Giardinelli and Matt Swinney, the picture-perfect evening, one of the first temperate nights of fall, featured approximately 250 of Austin’s most social and stylish of this hidden gem of a space located in the heart of downtown Austin.
The evening featured a set of experiences catering specifically to the affluent Austin man. The great first impression was provided by red carpet sponsor Lights Fantastic who allowed guests to capture the evening in style while DJ Amy Edwards belted out great grooves creating an environment that was both welcoming and fun.
The men (and those who love us) then headed to the bar area where Moontower Rentals provided four unique bars and lounge seating areas, each perfectly befitting both The Contemporary space and the experiential bars for all to imbibe.
Each of the four experiential bars had its own unique flair and offering. Those who desired whiskey, were able to saunter to the dark, tufted bar to sample Balcones Distillery’s premium whiskey as well as a signature whiskey cocktail.
For those who were looking for a lighter spirit, you could venture to the white bar which featured Sway Water’s vodka v. gin bar. With vodka provided by Cinco Vodka and gin provided by Seersucker Gin partygoers sampled two signature cocktails mixed with Sway Water: the ModVod and GINtleman’s Lemonade. The Globalux Italian inspired bar sported Italian Soda, Apple Cider and a signature cocktail of white wine mixed with Italian Soda. Lastly, Chloe Wines hosted a sampling of their Pinot Noir, Pinot Grigio and Sparkling Wine.
As this spectacular launch evening drew to a close many took advantage of the experiential photo booths provided by MyEventIsTheBomb.com and departed with a sweet treat courtesy of Sprinkles Cupcakes.
It perfectly capped the first of many experiential events ModXMan will do to elevate the profile and status of Austin’s stylish and affluent man.