Austin, We Have A Solution. 

Today will mark the launch of Austin’s newest digital platform, ModXMan (, a digital lifestyle platform providing content, tips and experiences for the wide range of interests of the affluent, stylish and sophisticated Austin man on the go. This platform is led by three of Austin’s most notable style, media and social influencers, Fashion X Austin founder Matt Swinney, The Society Diaries’ Senior Social Editor and author Rob Giardinelli and The Society Diaries founding Editor-in-Chief and author Lance Avery Morgan.

In addition to creating one-of-a-kind experiences for the men of Austin, ModXMan provides lifestyle content relevant to the modern Austin man with pieces on travel, toys, grooming, food and drink, parties, style and what’s buzzworthy in Austin. The three founders of ModXMan have a combined four decades of experience headlining, chronicling and producing experiences that have consistently drawn Austin’s most beloved, influential residents including many key male influencers. Says Co-Founder Matt Swinney, “ModXMan will reflect the sights, sounds and pulse of today’s affluent Austin man, and the people who love him. Brooklyn and Los Angeles come to Austin to seek trends, so we think there’s a real need for our site.”

The vision for ModXMan is to provide a platform, the only one in Austin told from a male perspective, with exclusive content and one-of-a-kind experiences for the Austin man in the know and businesses who seek to access and strong relationships the founders have with these key Austin influencers. “As a media professional and an Austin native, I have been searching for a site like ModXMan on a local or regional level that is like a, or Men’s Since nothing existed in Austin like that, Matt, Rob and I created it ourselves. “

ModXMan will also be offering a one-stop shopping destination for men featuring a small, curated gift list and bespoke items for important people in their life including parents, spouses, children and co-workers. “Many men can feel overwhelmed at the prospect of purchasing a gift for anyone who is special to them.” said ModXMan Co-Founder Rob Giardinelli. “What the ModXMan one-stop shop market place will offer is a limited number of gifts, sorted by special person to make shopping for the perfect gift an easy and pleasant experience.”


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