Really, it might just be the best movie ever made about Texas so far. Like any legendary beauty past the half-century mark, the sweeping movie that put Marfa on the map and the Texas way of life on celluloid has aged superbly. As Giant celebrates beyond the 60th anniversary of its production, as our cinemaphile Lance Avery Morgan shares his insight on the exalted film

Big? Yep. Grand? You bet. Giant? Definitely. The epic movie about Reata, a fabled 595,000-acre West Texas ranch and its inhabitants, changed the way the world viewed Texas, which both perpetuated and emboldened the stereotypes of Texans that still resonate today. Plus, there’s no denying the vast impact of the myth, the film and the West Texas area where it was shot sixty years ago in 1955.


Inspired by real-life Texas oilman Glenn McCarthy, author Edna Ferber’s 1952 best-selling book, on which the three-and-a-half hour epic movie is based, captured all that was right and wrong with Texas, and the United States, at the time. In fact, Reata, the fictional ranch in the book, was thought by some to be inspired by the expansive King Ranch in South Texas. Pulitzer-prize winning Ferber was known to be a socially conscious author who wrote successful, multi-generational saga bestsellers that inspired film adaptations like Show Boat, So Big, and Cimarron.

In all her works, Ferber paints Texas in broad strokes; and Giant is no exception. The men, tall and tough, and the independent women, just as robust, served as archetypes that are still firmly in place both within the state’s borders and beyond. As Ferber wrote in the book, “It’s fun telling you tall Texas tales. You always look like a little girl who’s hearing Cinderella for the first time.” The film, in retrospect, reflected the upward mobility of the masses just having recently survived the Great Depression and WWII with the fresh-scrubbed personalities of its young cast members Rock Hudson (age 29), Elizabeth Taylor (23), and James Dean (24). It was a magical confluence of circumstances that made the film what it is today.

At first, the whole Giant affair seemed ill fated. The book scandalized the myth we Texans tend to hold for ourselves. It also perpetuated it. The tome was skewered across the Lone Star State and beyond; even John Barkham, of The New York Times, described the book as “the biggest witch’s broth of a book to hit the great Commonwealth of Texas since the revered Spindle blew its top.” It was considered to be a parody, not a portrait, of Texas life. How would that translate to film?

According to Hollywood screenwriter Ivan Moffat, who adapted the screenplay, “The novel wasn’t very popular among Texans to begin with. One Dallas paper claimed that if the film was shown in Texas, the screen might be shot full of holes.” But it wasn’t. Ferber approached George Stevens after reading the final version of the script and told him, “You know, I wrote this book twice already, and wanted to write it a third time and fill it out. But I think you’ve done it with the screenplay.”


James Dean and Elizabeth Taylor in between takes on the location of Giant.

Giant is a story that evokes a strong commentary on class, the dangers of greed and jealousy, and reflects four generations of Texans as tightly wound as a new lasso. But the movie almost didn’t unravel the way we now know it. Grace Kelly vied for the role of Leslie Benedict until Elizabeth Taylor was awarded it, on loan from her frothy romantic comedies at MGM. James Dean almost lost the part of Jett Rink to decades-older film veteran Alan Ladd. But it was both Taylor and Dean who would end up sizzling onscreen when the film was shot in the fiery summer blaze of Texas heat. Set amidst panoramic West Texas views, majestic and appreciative in its 35MM Warnercolor glory, the film is an homage to the American landscape that the state uniquely offers.

Director George Stevens knew his story and how to tell it with the right talent. In fact, he won an Oscar for it, while the film itself was nominated for 11, including nods for Best Actor in a Leading Role (James Dean and Rock Hudson); Best Actress in a Supporting Role (Mercedes McCambridge); Best Art Direction (Set Direction, Color), Best Costume Design, Color; Best Film Editing; Best Music, Scoring of a Dramatic or Comedy Picture; Best Picture; Best Writing, and Best Adapted Screenplay.

Taylor once said that Dean’s performance “had not only the training of method acting, but I think he was also instinctive.” Rock Hudson, who played the cocky, young ranch baron Bick Benedict, personified the evolution of the old way of life into the new. Mercedes Cambridge portrayed his independently dowager sister who created a vision of Texan women archetypical still today. Dennis Hopper, a teenager at the time, played the son who shirks his ranch roots to become a doctor and marry a Mexican-American. On the set Hopper became fast friends with James Dean and was mesmerized by his talents during the filming. He referred to his experience with Dean later in a television interview, “I was just astonished by him. I asked him, ‘I gotta know what you’re doing as an actor. I don’t understand it.’ And he said, ‘Well, if you’re smoking a cigarette, just smoke the cigarette, don’t act smoking the cigarette…and you just go to a moment-to-moment reality.’ ”


James Dean on the set of Giant

Even when viewing it today, with its references to racial inequality or Neiman Marcus representing the pinnacle of excess at the time, the film doesn’t resort to the usual Texas stereotypes. Instead, it shows progress. The good ol’ boy ways of doing business give way to women who commanded having their opinions heard. Segregation eventually gives way to integration. Tradition transforms itself to fit into a modern world: the film’s main theme is that ‘change is inevitable, so get used to it.’ It was a romanticized version of the people who made Texas what it is today:  the strong men and often times, even stronger women. “If it’s freedom you want, come to Texas. No one there tells you what to do and how you have to do it,” wrote Ferber in Giant.

Taylor, Hudson, Dean and its supporting actors weren’t the only talent in the film. The Trans-Pecos area of greater Marfa and Pecos County, just 60 miles north of the Mexican border, became a character in its own right. Director Stevens encouraged the locals to visit the set, either to watch the shooting, visit with the cast and crew, or take part as extras, dialect coaches, bit players, and stagehands. This led to the familial spirit of the two-month shoot in which the Ryan family ranch and livestock were leased for the location fee of a princely sum of $20,000. The Hollywood crew was indeed a far cry from the area’s mainstay of ranching.

Marfa’s local artist/rancher Boyd Elder, who recalls the filming as a child growing up in the town of nearby Valentine, says, “I’ll bet some of the movie was based on Sid Worth Evans, who owned the ranch near the location of the movie. He was the kind of guy who would buy a brand-new Cadillac and race up and down the road at 100 miles an hour.” Elder continues, “Liz Taylor, of course, made a huge impression on me. She was like a goddess.”

Joe Duncan, who bought the El Paisano Hotel in 2001 where the film’s stars stayed during the shoot, said there had always been gossip about the film, saying, “At the time it was suspected there was a romance between Elizabeth Taylor and Rock Hudson. Taylor’s husband then, actor Michael Wilding, showed up from Hollywood with their two dogs to investigate the rumor. He and Elizabeth had a blow-out fight in the main room that could be heard for miles.”

Location shooting of Giant in Marfa

Brit Webb, a Marfa native who as a young man worked at a local gas station when the movie was shot, also had fond memories of the film. “It was a big shot in the arm to Marfa. We were in the middle of a drought, so the money they brought in to spend sure helped us out.” He went on to say, “Fans would come by the station and ask how they could see some movie stars. One day Liz and Rock were getting gas and the tourists didn’t even recognize them in the next convertible over. The two stars motioned to me to not reveal they were there so they could have a little retreat from the admirers.”  He also recounted, “There was a man who drove in and said, ‘Well, you folks are gonna be rich around here. I just saw an oil gusher.’  He had no way of knowing it was just the scene in the film where Jett Rink discovers the first well of his fortune.”


At a hefty running time of three hours and 32 minutes, the film, which spans 35 years, can at times seem as long as a drive from Texarkana to Marfa. But that’s on purpose. Growth and prosperity take time, as it is reflected in the film, from the area’s first signpost and the expansive ranch location to the lonely, modest mansion dropped in the middle of it all… to the post-war private jets en route to Dallas for the opening of the grand hotel owned by Dean’s playboy character.

When the highly anticipated film was released in 1956, it was Warner Brother Studios’ biggest box office success, earning $35 million in ticket sales during its original studio release. That record wasn’t surpassed until Superman in the late 1970s. In fact, Giant is not only a movie, but also a movement. Yet the pioneer spirit glorified in the film is alive and well in the region today, with some of its inhabitants betting on Marfa and its surroundings as an international art world player – even when your average current Texan may never have made the pilgrimage west.

Production still of Rock Hudson and Elizabeth Taylor on the set of Giant.

The film, like its home turf, is continually being rediscovered and discovered for the first time as a classic. An art installation in the mid-2000s, sharing the film’s name in Marfa’s The Ballroom gallery, tipped its Stetson to the blockbuster via found objects from the shooting location displayed in artful juxtapositions. It used objects that are perhaps inspired by the movie, or its era and beyond. As the 60th anniversary of the film’s production is celebrated, the book’s content and movie still remain relevant with their treatment of substantial social issues. Joe Duncan related that the filming of Giant has an impact even today, sixty years after its camera ceased filming the epic by saying, “Thousands of people a year still visit Marfa to relive the movie filming.” A fitting legacy to a grand movie… and to the mythical town of Marfa.

[Archival photos courtesy of Warner Bros.]

1 Comment

  1. Cathy Tabor
    October 13, 2017 / 1:45 am

    Lance, darling. This is beautiful I am so very happy for you.

    Cathy Tabor

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